The South Korean government is ramping up efforts to promote K-Food through international events. A promotional booth will showcase the country's culinary culture and related policies.
The Ministry of Agriculture, Food and Rural Affairs announced on July 21 that it will operate a promotional booth at the 48th UNESCO World Heritage Committee meeting in Busan, targeting delegations and visitors from around the world.
The booth, which will run until July 29, is themed "K-Food: Bridging Tradition to the Future! Capturing the Hearts of the World!" It will highlight the history of K-Food, from traditional culinary practices to modern heritage and global friendship zones.
In the traditional food culture section, the booth will feature "Kimchi and Kimjang Culture" and "Fermentation Culture"—both recognized as UNESCO Intangible Cultural Heritage. Visitors can experience fermentation culture through displays of traditional fermentation pots and a simulation game for making fermented sauces.
The modern heritage section will spotlight the Korean Food Master system, showcasing excellent traditional foods made by masters, including sauces, kimchi, traditional liquor, and sweets. Videos will illustrate the deep flavors of Korean traditions and the skills of artisans.
Additionally, the global friendship zone will present top 10 K-Food items, including ramen and beverages, as well as halal and vegan certified products and region-specific export items. This section will provide a glimpse into the current status and future potential of K-Food in the daily lives of people worldwide.
The booth will also feature events where visitors can directly experience K-Food. After completing a survey, attendees can choose to receive a traditional sweet, a traditional beverage, or fruit-flavored milk.
Jung Kyung-seok, Director of Food Industry Policy at the Ministry of Agriculture, Food and Rural Affairs, stated, "It is very meaningful to promote the value and excellence of K-Food, encompassing tradition, modernity, and the future, to delegations from various countries and domestic and international visitors during the first UNESCO World Heritage Committee held in Korea. We will spare no effort in supporting the global market expansion of K-Food while preserving our traditions."
The Ministry of Agriculture, Food and Rural Affairs announced on July 21 that it will operate a promotional booth at the 48th UNESCO World Heritage Committee meeting in Busan, targeting delegations and visitors from around the world.
The booth, which will run until July 29, is themed "K-Food: Bridging Tradition to the Future! Capturing the Hearts of the World!" It will highlight the history of K-Food, from traditional culinary practices to modern heritage and global friendship zones.
In the traditional food culture section, the booth will feature "Kimchi and Kimjang Culture" and "Fermentation Culture"—both recognized as UNESCO Intangible Cultural Heritage. Visitors can experience fermentation culture through displays of traditional fermentation pots and a simulation game for making fermented sauces.
The modern heritage section will spotlight the Korean Food Master system, showcasing excellent traditional foods made by masters, including sauces, kimchi, traditional liquor, and sweets. Videos will illustrate the deep flavors of Korean traditions and the skills of artisans.
Additionally, the global friendship zone will present top 10 K-Food items, including ramen and beverages, as well as halal and vegan certified products and region-specific export items. This section will provide a glimpse into the current status and future potential of K-Food in the daily lives of people worldwide.
The booth will also feature events where visitors can directly experience K-Food. After completing a survey, attendees can choose to receive a traditional sweet, a traditional beverage, or fruit-flavored milk.
Jung Kyung-seok, Director of Food Industry Policy at the Ministry of Agriculture, Food and Rural Affairs, stated, "It is very meaningful to promote the value and excellence of K-Food, encompassing tradition, modernity, and the future, to delegations from various countries and domestic and international visitors during the first UNESCO World Heritage Committee held in Korea. We will spare no effort in supporting the global market expansion of K-Food while preserving our traditions."
* This article has been translated by AI.
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