Nonghyup Distribution is set to actively operate live commerce through Naver Shopping Live. This initiative aims to expand online customer engagement and support the sales channels for domestic agricultural and livestock products.
On July 21, Nonghyup Distribution announced that it will conduct regular broadcasts once a week by linking Naver Smart Store with Shopping Live. The broadcasts will not only focus on selling products but will also feature content that introduces the characteristics of agricultural products, stories from production areas, and methods for storage and consumption.
The broadcasts will showcase key products from Hanaro Mart, including seasonal fruits and vegetables, Korean beef, pork, seafood, and holiday gift sets. Customers will have the opportunity to ask questions about the products through real-time chat and can benefit from limited-time discounts, coupons, and event promotions.
Nonghyup Distribution aims to enable consumers to purchase domestic agricultural products without the constraints of time and location while providing stable sales channels for producers. The company plans to enhance the product offerings and user convenience on Naver Smart Store and expand seasonal agricultural product exhibitions and brand showcases.
A representative from Nonghyup Distribution stated, “Live commerce is a channel that allows us to communicate with customers in real time and vividly convey the value of our agricultural products. We will strengthen our online distribution competitiveness to enhance customer convenience and contribute to expanding sales opportunities for farmers.”
* This article has been translated by AI.
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