London is buzzing with excitement as it transforms into a massive advertisement for Samsung Electronics' upcoming Galaxy Unpacked event, set to unveil a new foldable phone. Iconic locations such as Piccadilly Circus and the Outernet are filled with Galaxy Unpacked promotions, even wrapping the famous red double-decker buses. As preparations continue at the Old Billingsgate venue, Samsung is ramping up anticipation for its foldable product launch.
The Galaxy Unpacked 2026 event will take place at Old Billingsgate on July 22 at 2 p.m. local time (10 p.m. KST). The event will showcase the next-generation Galaxy Z Fold and Galaxy Z Flip series, along with the latest Galaxy Watch. Samsung is also expected to reveal details about its intelligent eyewear, developed in collaboration with Google.
Advertisements for Samsung's new foldable phones are prominently displayed throughout London. A massive digital billboard in Piccadilly Circus continuously plays promotional videos for Galaxy Unpacked. This area is a well-known tourist attraction where major roads in London's West End converge. The ads alternate between split-screen formats and full-screen displays, captivating both tourists and locals who stop to watch or take photos.
The outdoor advertising campaign began on July 8, featuring a video that depicts a ticket booth with a ticket shaped like a box representing the Unpacked event. The ticket's left side reads, 'A New Shape Unfolds,' hinting at the introduction of a new foldable phone with a unique 4:3 aspect ratio.
The iconic red double-decker buses also feature Galaxy Unpacked advertisements, effectively serving as moving billboards that attract the attention of residents and visitors alike. The blend of historic London architecture and futuristic Galaxy promotions creates a striking visual experience.
At Old Billingsgate, final preparations are underway for the event. The venue is adorned with large Galaxy brand graphics in the event's signature lavender color. Journalists and event staff are already arriving, contributing to the growing excitement surrounding the Unpacked event.
Old Billingsgate, a historic building remodeled from the world's largest fish market in the 19th century, now serves as a premier event space for global fashion shows, exhibitions, and corporate events. Samsung chose this location to host the Unpacked event, symbolizing its commitment to presenting new mobile experiences in an era defined by artificial intelligence (AI).
A Samsung representative stated, 'We are unveiling a new lineup of Galaxy devices that have defined the foldable category in a city that continuously creates trends and innovates. The next-generation Galaxy products, combining innovative form factors with advanced intelligent features, will provide users with a more personalized and optimized mobile experience, setting a new standard in the AI era.'
The Galaxy Unpacked 2026 event will take place at Old Billingsgate on July 22 at 2 p.m. local time (10 p.m. KST). The event will showcase the next-generation Galaxy Z Fold and Galaxy Z Flip series, along with the latest Galaxy Watch. Samsung is also expected to reveal details about its intelligent eyewear, developed in collaboration with Google.
Advertisements for Samsung's new foldable phones are prominently displayed throughout London. A massive digital billboard in Piccadilly Circus continuously plays promotional videos for Galaxy Unpacked. This area is a well-known tourist attraction where major roads in London's West End converge. The ads alternate between split-screen formats and full-screen displays, captivating both tourists and locals who stop to watch or take photos.
The outdoor advertising campaign began on July 8, featuring a video that depicts a ticket booth with a ticket shaped like a box representing the Unpacked event. The ticket's left side reads, 'A New Shape Unfolds,' hinting at the introduction of a new foldable phone with a unique 4:3 aspect ratio.
The iconic red double-decker buses also feature Galaxy Unpacked advertisements, effectively serving as moving billboards that attract the attention of residents and visitors alike. The blend of historic London architecture and futuristic Galaxy promotions creates a striking visual experience.
At Old Billingsgate, final preparations are underway for the event. The venue is adorned with large Galaxy brand graphics in the event's signature lavender color. Journalists and event staff are already arriving, contributing to the growing excitement surrounding the Unpacked event.
Old Billingsgate, a historic building remodeled from the world's largest fish market in the 19th century, now serves as a premier event space for global fashion shows, exhibitions, and corporate events. Samsung chose this location to host the Unpacked event, symbolizing its commitment to presenting new mobile experiences in an era defined by artificial intelligence (AI).
A Samsung representative stated, 'We are unveiling a new lineup of Galaxy devices that have defined the foldable category in a city that continuously creates trends and innovates. The next-generation Galaxy products, combining innovative form factors with advanced intelligent features, will provide users with a more personalized and optimized mobile experience, setting a new standard in the AI era.'
* This article has been translated by AI.
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