Baemin, operated by Woowa Brothers, reported a 39.2% increase in food delivery orders between 2 a.m. and 5 a.m. on July 20, during the FIFA World Cup final, compared to the same time last week.
Orders peaked just before and after the match, with a 72% surge around 3 a.m. and a 55.8% increase immediately following the game at 4 a.m.
Chicken was the most popular choice, with orders nearly three times higher than those for cafes and fast food. The increase in chicken orders was the highest at 138.6%, followed by pizza at 75.3% and jokbal (pig's trotters) at 74.5%, highlighting the popularity of late-night snacks.
A Baemin representative stated, "It seems many customers enjoyed cheering for the final match throughout the night. We will continue to operate our services to meet the demand for delivery orders without disruption."
Meanwhile, Nielsen Korea reported that the viewership rating for the World Cup final between Spain and Argentina was 3.4% for both KBS and JTBC. Additionally, 843,000 viewers watched the match on Naver's streaming platform, Chijijik.
* This article has been translated by AI.
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