Dongwha Pharmaceutical's zero-sugar, zero-calorie carbonated drink, 'Soda Hwal,' is now available at Lotteria locations across the country. Customers can choose Soda Hwal as a substitute for the standard carbonated drink when ordering set menus.
On July 22, Dongwha Pharmaceutical announced that Soda Hwal will be sold at all Lotteria outlets. This marks the company's first collaboration with a restaurant franchise brand. The partnership aims to allow consumers to enjoy the refreshing taste of Soda Hwal alongside their burgers through Lotteria's extensive distribution network.
Launched in May, Soda Hwal is a zero-calorie carbonated beverage that combines Dongwha's 'Gas Hwal Core Concentrate' with a cooling flavor. It contains 10mg of Gas Hwal Core Concentrate, which is made from a blend of three ingredients: cinnamon, dried ginger, and cardamom, and is characterized by its refreshing sensation in the mouth and throat.
Dongwha Pharmaceutical expects that Soda Hwal will complement Lotteria's menu by providing a refreshing drink option after consuming a burger. The company plans to expand opportunities for consumers to experience Soda Hwal alongside dining options and to broaden its reach among younger consumers.
A representative from Dongwha Pharmaceutical stated, "This collaboration is significant as it offers a new beverage option that can be enjoyed with burgers. We hope that Soda Hwal will be a great choice for consumers looking for a drink that refreshes the palate after a meal."
Meanwhile, Dongwha Pharmaceutical has been expanding its consumer engagement by launching its skin barrier care brand, Hushiderm, in Daiso stores and online marketplaces since May.
* This article has been translated by AI.
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