Maeil Dairy is expanding its presence in the North American market by introducing soy milk, beverages, and inner beauty products through Olive Young in the United States.
On July 22, Maeil Dairy announced that eight of its flagship products are now available at the Olive Young store in Pasadena and on the U.S. online mall.
The products include three types of Maeil Soy Milk (99.9% Plain, High-Protein Plain, and Black Soybean), two Picnic flavors (Apple and Peach), and three types of Selex Milsera Collagen (beverage, stick powder, and gummies).
In response to the growing interest in K-beauty expanding into food and health care in the U.S., Maeil Dairy has focused its product lineup on plant-based protein and inner beauty products. The company aims to broaden its engagement with local consumers by promoting strategic products that encompass K-food and inner beauty.
Maeil Soy Milk, celebrating its 10th anniversary, is being introduced to the U.S. market with a focus on low-sugar and high-protein options. The lineup includes a sugar-free 99.9% soy milk product, high-protein plain, and black soybean varieties, reflecting the rising trend of clean-label consumption that emphasizes ingredients and quality.
Launched in 1984, Picnic targets a younger consumer base familiar with K-culture, focusing on promoting this popular Korean beverage brand. Selex Milsera Collagen, containing milk ceramide, collagen, and hyaluronic acid, diversifies its offerings with beverages, powders, and gummies to expand consumer choices.
The eight products are available at the Olive Young Pasadena store and online, with Selex Milsera Collagen gummies also available at the Century City location.
A Maeil Dairy representative stated, "U.S. consumers' interest is expanding to encompass Korean dietary habits and health management. We will continue to enhance our product competitiveness in the global market and expand our overseas sales channels."
Meanwhile, Maeil Dairy exports infant formula, adult nutrition products, juices, plant-based beverages, and coffee drinks to over ten countries, including the United States, China, Japan, and Southeast Asia.
* This article has been translated by AI.
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