Sonno International, a South Korean hotel and resort company, is accelerating its expansion in management contracts with the opening of a new hotel in Gampo, Gyeongju. The hotel has been rebranded under the 'Sonno Bell' name, enhancing the company's portfolio of domestic and international hotel and resort operations.
According to Sonno International, the company recently signed a management contract for the 'Sonno Bell Gyeongju Gampo' and officially began operations. A grand opening ceremony was held on July 20 in Gampo, attended by local officials and industry representatives.
Sonno Bell Gyeongju Gampo is a rebranded version of the existing four-star 'Best Western Plus Gyeongju.' It is notable for being the first hotel under the Sonno Bell brand to operate through a management contract.
The hotel features 170 rooms, all with ocean views, along with dining facilities, a banquet hall, and an outdoor swimming pool. Its location allows guests to enjoy both the historical and cultural attractions of Gyeongju and the scenic coastline of Gampo.
With this opening, Sonno International now operates two hotels and resorts in Gyeongju, including 'Sonno Cam Gyeongju.'
Currently, Sonno International manages a total of 44 hotels and resorts, including 21 in South Korea and 22 abroad, encompassing approximately 15,000 rooms. The company also operates leisure facilities such as water parks, golf courses, and ski resorts.
In South Korea, it manages 'Panac Youngdeok by Sonno Bell' and 'Palatium Haeundae by Sonno Felice,' while its international management contracts extend to 20 hotels and resorts in countries including Japan, Thailand, Indonesia, and Vietnam.
Sonno International plans to continue expanding its management and franchise operations, further broadening its hotel management base both domestically and internationally.
* This article has been translated by AI.
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