Musinsa is set to target the fall and winter market by diversifying its down outerwear line under its private brand, Musinsa Standard, and introducing a new collection featuring premium materials.
On July 23, Musinsa held a '2026 FW Season Preview' in Seongdong-gu, Seoul, showcasing key products scheduled for release in the second half of the year.
This season, the brand has strengthened its outerwear offerings, focusing on its flagship collection, City Leisure. The popular light down jacket has been segmented into light, midweight, and heavy options, broadening consumer choices based on warmth and thickness.
A Musinsa representative stated, "Given the popularity of the light down jacket, we have expanded the down outerwear line by diversifying materials and thicknesses."
The brand also introduced a new 'Trail Line' designed for both urban and outdoor use. Trail sports refer to activities enjoyed off paved roads, including dirt paths, forests, and mountainous terrains. Musinsa Standard has crafted these products to maintain the functionality of professional outdoor wear while ensuring they can be worn casually in everyday settings.
Kim Ji-hoon, head of design at Musinsa Standard, explained, "We launched the Trail Line in response to consumer demand for trail sports, ensuring the products can be used casually in the city, not just for trail activities."
The new collection, 'Musinsa Standard Plus,' was also unveiled, emphasizing high-quality materials and craftsmanship. It retains the practicality of basic wear while elevating the quality of fabrics and stitching.
Sweaters feature a blend of Surri alpaca, 100% cashmere from Inner Mongolia, and silk-cashmere yarns. Shirts and pants utilize Egyptian Giza cotton and high-density twill fabric from Japan's Cosmos. Musinsa highlighted its meticulous production methods to enhance the fabric's texture and silhouette.
Collaborations with global outdoor brand Helinox and women's fashion brand Ohesio were also showcased. The collection with Helinox features a 'Durable Bag Collection' that applies high-strength fabrics used in outdoor environments to everyday bags, enhancing durability and storage convenience while maintaining a simple design.
The collaboration with Ohesio combines Ohesio's delicate details with Musinsa Standard's fundamental design.
Musinsa transformed the preview venue into an experiential space where visitors could try on upcoming products and examine materials and silhouettes. A photo booth was also set up for guests to capture styles featuring the FW products.
A Musinsa representative stated, "In the second half of this year, we will continue to strengthen our brand competitiveness by opening new Musinsa Standard stores in key areas of Seoul, including Seongdong and Myeongdong."
* This article has been translated by AI.
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