Nongshim and B.I. Korea will raise prices on key products next month.
According to industry sources on July 24, Nongshim will increase the ex-factory prices of its main cup noodles, snacks, and beverages by an average of 5.8% starting August 1.
The price adjustment will affect a total of 43 brands, including 18 cup noodle varieties, 23 snacks, and 2 beverages. The average price increase by category is 6.0% for cup noodles, 5.5% for snacks, and 7.7% for beverages.
As a result, the suggested retail prices for major products will also rise. The popular cup noodle 'Yukgaejang Cup Noodle' is expected to increase from 1,100 won to 1,200 won, while the beloved snack 'Shrimp Chips (90g)' will go up from 1,500 won to 1,600 won.
The actual selling prices of key products such as Shin Ramyeon Cup, Honey Twist Snack, Capri Sun, and Welch's will also be adjusted across various distribution channels.
This price adjustment marks the first increase for noodles in 1 year and 5 months since March 2025, and for Shrimp Chips, it comes after a price increase in September 2022, followed by reductions in 2023 and 2025. Nongshim noted that this is effectively the first increase in 3 years and 11 months.
Nongshim stated that the accumulated cost burden has exceeded its capacity to absorb it.
A Nongshim representative said, "Due to the impact of high exchange rates and oil prices stemming from international circumstances, the costs of packaging materials and other supplies have surged, significantly deteriorating the profitability of our domestic operations. We have endured this through management efficiency and cost-cutting, but the unavoidable increase in supplier prices has led us to make this adjustment."
However, Nongshim has decided to freeze the prices of all items in the bag noodle category, which accounts for 63% of its noodle sales, in an effort to minimize the burden on consumers amid rising prices and to support the government's price stabilization efforts.
Additionally, the company plans to expand discounts and promotional offers at large supermarkets, convenience stores, and e-commerce platforms to reduce the perceived impact of the price increase on consumers.
Recently, the food industry has seen a series of price adjustments due to rising costs of packaging materials, raw ingredients, and logistics. Lotte Chilsung Beverage raised the ex-factory prices of 44 items, including Chilsung Cider and Pepsi Cola, by an average of 5.3% in June, and Ottogi increased prices on 29 items, including curry, noodles, ketchup, and pepper this month.
B.I. Korea will raise prices on 39 varieties of Dunkin' donuts by an average of 6.5% starting August 2.
Key items seeing price increases include the Famous Glazed and Cocoa Honey Dip donuts, which will rise from 1,700 won to 1,900 won, and the Crème Brûlée donut, which will go from 4,100 won to 4,200 won.
Some product prices have been reduced. Dunkin' lowered the prices of three varieties of 'Dubai Style Chocolate Donuts' by 300 to 400 won starting July 22.
A Dunkin' representative stated, "We have had to adjust prices due to the rise in various costs."
* This article has been translated by AI.
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