Jung Jin-wan, CEO of Woori Bank, urged employees to convert the customer base they have built into actual profits to narrow the gap with competing banks.
On July 24, Woori Bank held its "2026 Second Half Management Strategy Meeting" at its headquarters in Hoehyeon-dong, Seoul, where it shared key sales strategies and execution directions for the second half of the year. Over 410 employees, including branch managers and above, attended the meeting.
Jung emphasized, "With over 12,000 employees holding our stock, we must enhance productivity and performance based on a sense of ownership to increase corporate value. We need to focus our capabilities on developing genuine sales that foster ongoing relationships with customers."
He added, "Let’s continue to adapt without wavering and achieve significant results in the second half to drastically reduce the gap with our competitors."
During the meeting, Woori Bank outlined three core strategies for the second half: data-driven sales, cross-departmental synergy, and internal controls. The plan aims to accurately understand customers through data and connect this understanding to products, channels, and expertise to expand transactions and profits.
To achieve this, the bank will first redesign its sales territories based on administrative districts by combining public and commercial data, and will specify key performance indicator (KPI) targets in line with market conditions. The introduction of AI agents to enhance work speed and infrastructure improvements in preparation for relaxed network separation regulations are also on the agenda.
In line with the expanded use of data and artificial intelligence (AI), the bank plans to enhance its internal control system by reviewing the entire information management process.
* This article has been translated by AI.
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