GS Retail Sponsors Rainbow Box Orchestra's Participation in Pyeongchang Music Festival

by Hong Seungwan Posted : July 26, 2026, 13:44Updated : July 26, 2026, 13:44

GS Retail announced that members of the Rainbow Box Orchestra, which it sponsors, participated in the Pyeongchang Music Festival held in Gangwon Province.

From July 24, GS Retail organized a two-day cultural arts experience program for 26 members of the Rainbow Box Orchestra and their instructors. Participants enjoyed performances and attended a special lecture by mathematician Kim Min-hyung, immersing themselves in classical music and cultural arts.

Since 2024, GS Retail has been a sponsor of the Pyeongchang Music Festival. In collaboration with the Gangwon Cultural Foundation, it has also provided various artistic experiences for the Rainbow Box members.

The Rainbow Box program, operated by GS Retail in partnership with Hope Friends and the Kia Foundation since 2005, has accumulated a total sponsorship of 5.45 billion won. It has supported over 13,000 children in 755 regional child centers across the country with music education and ensemble activities.

Park Kyung-rang, head of the ESG team at GS Retail, stated, "We will continue our environmental, social, and governance (ESG) activities to help children nurture their dreams through diverse cultural experiences."




* This article has been translated by AI.