The operator of the portal 'Daum,' AXZ, has announced a name change to 'Daum.'
On July 20, AXZ held an extraordinary general meeting where it approved the name change to 'Daum Co., Ltd.' The company plans to gradually introduce new features and services based on artificial intelligence (AI) while preserving the familiar user experience and brand assets associated with Daum.
Since its launch in 1995, Daum has provided services such as search, news, email, cafes, and blogs, and currently operates digital services including the Daum app, search, news, email, cafes, and the creator platform Tistory.
With this name change, Daum will revamp its corporate website and official channels. The company aims to build a next-generation portal by integrating AI technology with its accumulated service capabilities in search, content, and community. It plans to enhance AI search and improve personalization and summarization features to facilitate easier access to reliable information in news and content areas. Daum also intends to continuously strengthen the competitiveness of its community and creator ecosystems, including cafes and Tistory.
Lee Geon-soo, CEO of Daum, stated, "This name change is not just about changing the company's name; it is about clarifying our responsibility towards Daum's services and future. We aim to inherit the trust and value that Daum has built over the past 30 years while combining it with AI technology to lead in the new internet and AI era."
Meanwhile, Daum is expanding its vertical AI services, including the real-time search summary service 'AI Overview.' AI Overview retrieves the latest information from Daum's database through partnerships with media outlets, cafes, and Tistory services. The company plans to further expand its AI services, including the distribution of 'one agent per person.'
* This article has been translated by AI.
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