Genesis BBQ Group is accelerating its expansion in Vietnam by opening large stores in key commercial areas of Hanoi and Ho Chi Minh City.
On July 27, BBQ announced the opening of a 50-pyeong 'BBQ Green Star' location in the Pham Van Dong area of Hanoi, followed by the launch of a 45-pyeong (84-seat) 'BBQ Mi Duc' in the Phu My Hung new urban area of Ho Chi Minh City, and a 35-pyeong (48-seat) 'BBQ Thai Hoc' on Nguyen Thai Hoc Street in District 1.
With these openings, BBQ has established a network of stores connecting the major cities of Hanoi in the north and Ho Chi Minh City in the south. Notably, in Ho Chi Minh City, the company has quickly expanded its presence by opening its second and third locations just two months after debuting its first southern outlet in the prominent F&B district of Phan Xich Long in May.
The newly opened stores are strategically located in prominent commercial and residential centers. The Hanoi Green Star location is situated in the heart of the Pham Van Dong area, which is densely populated with middle-class residential complexes and commercial facilities. The store aims to attract both family customers and local residents with its accessible front plaza.
BBQ Mi Duc, the second location in Ho Chi Minh City, is located in the Phu My Hung new urban area, a planned city known for its concentration of expatriates and high-income consumers, ensuring stable dining demand. The third location, BBQ Thai Hoc, is positioned near Ben Thanh Market and the tourist district, targeting both domestic and international visitors as well as local professionals.
The new stores will feature popular chicken menu items such as Golden Olive Chicken, Secret Sauce Chicken, and the region-exclusive UFO Chicken. Additionally, they will offer a variety of Korean dishes, including tteokbokki, japchae, and kimchi fried rice, along with pizzas, chicken burgers, and salads.
Currently operating over 40 stores across Vietnam, BBQ plans to continue its strategic openings tailored to local consumer preferences and regional market characteristics, intensifying its efforts in the Southeast Asian market. The company operates more than 800 overseas stores in 57 countries.
A BBQ representative stated, "We are continuously expanding our brand presence in key commercial areas of Hanoi and Ho Chi Minh City, strengthening our business foundation in Vietnam. We will continue to enhance our brand competitiveness and expand in the Southeast Asian market, focusing on strategic areas in major cities."
* This article has been translated by AI.
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