JW Marriott Jeju Resort & Spa has redefined the dining experience by incorporating Jeju's culture and nature, achieving remarkable success in the global market.
At the 2025 GM & Hotel Awards, organized by Marriott International for the Asia-Pacific region excluding Greater China, JW Marriott Jeju was honored in the luxury brand category. The resort won awards for both 'Food & Beverage Innovation Leadership General Manager' and 'Highest F&B Revenue Growth.'
This recognition comes from among 750 Marriott International hotels across 22 countries in the Asia-Pacific region, including 130 luxury brands. The resort has been praised for integrating local ingredients and storytelling into luxury dining, providing a unique culinary experience while achieving substantial revenue growth and establishing a sustainable business model.
◆ The Power of Storytelling in Dining: From Haenyeo Tales to La Liste Recognition
Since its opening in 2023, JW Marriott Jeju has treated the food and beverage sector as a vital journey to convey the deep allure of Jeju. The resort has emphasized a differentiated dining experience inspired by seasonal ingredients, local producers, and Jeju's unique lifestyle.
This approach has garnered international attention. Through the 2025 Marriott International Luxury Dining Series 'Forgotten Flavors' project, the restaurant 'Yeoumi' showcased a menu that tells the stories of Jeju's haenyeo (female divers) and local producers. This initiative was also featured in the Netflix series 'Ed & Ryu: Twelve Seas,' produced by BBC Studios, reaching a global audience.
Additionally, the wood-fired grill dining restaurant 'The Flying Hog' has solidified its culinary reputation by being listed in the prestigious 'La Liste World Top 1000 Restaurants' for two consecutive years, from 2025 to 2026.
◆ Expanding Content for Community Engagement: Prioritizing Customer Experience
This year, JW Marriott Jeju has further expanded its culinary offerings to include local cultural experiences. Since early July, the resort has been collaborating with the Jeju Tourism Organization to operate a premium wellness program called 'Journey Through Jeju Forest.' This program combines the healing forest of Seogwipo with Jeju's traditional lunch culture, 'charong,' to provide experiential content that merges nature and food culture.
Starting in August, the resort will completely revamp its breakfast service. A new buffet system will be introduced, reflecting the diverse nationalities and characteristics of guests, as well as seasonal themes, to enhance the food and beverage experience tailored to customer needs.
Lee Min-young, General Manager of JW Marriott Jeju, stated, "This award is the result of innovation created by all team members to reinterpret Jeju's culture and stories into a differentiated culinary experience. The efforts of our staff, from employees to managers and leaders, have set a new standard for global luxury dining. We will continue to present food and beverage experiences that incorporate the unique culture of the region."
* This article has been translated by AI.
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