GS25's High-Protein Kimbap Sales Reach 1.5 Million in Three Months

Convenience store GS25 has reported that its high-protein kimbap has surpassed 1.5 million units in sales just three months after its launch.

On July 27, GS25 announced that the cumulative sales of its tuna egg kimbap and egg mentaiko mayo kimbap have exceeded 1.5 million units since their introduction in April.

Each of these products contains approximately 15 grams of protein, targeting consumers looking for a convenient meal option that also provides protein. During the same period, the sales of light tuna mayo triangle kimbap and low-sugar Jeonju bibimbap triangle kimbap also surpassed 1 million units.

The popularity of healthy convenience foods has contributed to significant growth in related product sales. From April 28 to July 24, sales of GS25's kimbap and triangle kimbap increased by 25% compared to the same period last year.

In response to this trend, GS25 is launching a third product in its high-protein kimbap series, the 'Cheese Pork Cutlet Kimbap.' This new offering features protein string cheese and thick pork cutlet, raising the protein content to 17 grams, making it the highest among GS25's kimbap products.

An Jin-woong, MD of GS Retail's Fresh Food team, stated, "We will continue to expand our health-focused product line to attract new customers and grow the convenience food market."

Additionally, GS25 has opened the industry's first 'Ichiban Kuji' specialized store in Busan. Ichiban Kuji is a 'no-loss lottery' where customers can purchase coupons to receive figures or goods based on popular intellectual properties (IP). GS25 plans to use this store as a testbed for introducing related content.