The Korea Tourism Year Committee, led by Lee Boo-jin, has initiated a restructuring for the first time in 11 years. This move aims to enhance public-private cooperation and establish an AI-based work environment in preparation for the 2027-2029 Korea Tourism Year.
On July 29, the committee announced that it has developed a restructuring plan that adjusts the names and roles of its existing four teams. The plan was approved by the board of directors on July 24 and will take effect on August 3. This is the first organizational change since 2015.
The restructuring focuses not only on renaming teams but also on redefining their functions. The goal is to accelerate preparations for the '2027-2029 Korea Tourism Year' by strengthening public-private cooperation, strategic promotion, and improving tourist experiences.
The planning team will be renamed the management support team, responsible for collaboration with committee members, securing funding, and building an AI-based work environment. The promotion team will be restructured into the strategic promotion team, handling policy promotion, external cooperation, and integrated communication. The marketing team will become the public-private cooperation project team, expanding initiatives like the Korea Grand Sale and K-content related projects. The service improvement team will be renamed the tourism experience innovation team, focusing on reducing inconveniences for foreign tourists and enhancing tourism convenience.
The committee will also implement a project manager (PM) responsibility management system for each employee. This aims to clarify responsibilities for each project and enhance execution capabilities.
Han Hye-ri, the secretary-general, stated, "This restructuring is the starting point for improving our organization in preparation for the 2027-2029 Korea Tourism Year. We will strengthen our public-private cooperation foundation and promote innovation using AI."
* This article has been translated by AI.
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