Asia Enjoy, a travel agency specializing in exclusive packages, is enhancing its offerings by segmenting travel products based on purpose. As demand for tailored experiences in gastronomy, cultural arts, performances, and honeymoons grows, the company is expanding its lineup beyond traditional sightseeing.
According to Asia Enjoy, the number of exclusive package products currently available has increased to approximately 900, up from about 600 in April, marking a rise of over 50% in just three months. The company has broadened its offerings to include destinations in Japan, China, Thailand, Vietnam, Singapore, Indonesia, Laos, Mongolia, Europe, and Australia.
There is a growing demand for itineraries centered around individual interests rather than standardized tourist routes, particularly for travel to Japan. Inquiries for customized itineraries that combine culinary experiences, art appreciation, and performance attendance in major cities like Tokyo, Osaka, Kyoto, Fukuoka, and Sapporo are on the rise.
For trips to Tokyo, requests have increased for reservations at Michelin-starred restaurants, special exhibitions at art museums, and attendance at classical concerts or music events. The company prioritizes the desired dining reservation times and performance schedules before arranging accommodations, private transportation, and nearby sightseeing options. There is also a trend toward leisurely travel focused on a single theme rather than rushing to visit multiple attractions.
Additionally, there has been an uptick in couples choosing Japan as their honeymoon destination. Instead of opting for overseas resorts, many are planning honeymoons that combine Michelin dining, shopping, art exhibitions, performances, and premium accommodations in cities like Tokyo, Osaka, and Kyoto.
The composition of travelers is also diversifying. There is a growing trend away from family trips with parents toward smaller groups, including couples, friends, siblings, and newlyweds, as well as small group travel for reunions and gatherings seeking customized exclusive packages.
Kim Ji-heon, product operations manager at Asia Enjoy, stated, "Recently, many customers are asking us to design their trips around must-visit Michelin restaurants or popular exhibitions and performances. We provide customized travel services by arranging accommodations, transportation, and sightseeing routes according to their reservation schedules."
He added, "The total number of exclusive package products has expanded from about 600 in April to around 900 now. We plan to continue introducing customized products that go beyond city-centric offerings to include gastronomy, arts, performances, and honeymoons."
* This article has been translated by AI.
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