POSCO DX has announced its transition to an 'AI Native Company.' The company aims to integrate artificial intelligence (AI) across all layers of operational technology (OT) and information technology (IT) through a dual focus on Physical AI and AI agent platforms.
On July 29, POSCO DX held a media briefing at Lotte Hotel Seoul, where it unveiled its strategic plan to become an AI Native Company, emphasizing Physical AI for industrial settings and Agentic AI for office tasks.
The company stated that it is focusing on the expansion of Physical AI to create intelligent factories where humans, AI, and equipment collaborate effectively.
Initially, POSCO DX will concentrate on implementing robotics to optimally control large equipment by integrating Physical AI technology in industrial environments.
The company has already achieved results in the steel manufacturing sector, utilizing Physical AI to enhance worker safety and productivity with large cranes for transporting steel, reclaimers for moving raw materials, and ship unloading equipment, all weighing several tons.
Additionally, POSCO DX is promoting the use of industrial robots in high-risk environments. The company offers a full range of robotic automation services, including consulting, design, implementation, and operation, and has secured a platform for operating heterogeneous robots in collaboration with POSCO.
Furthermore, POSCO DX has developed its own AI agent platform, 'Agenti,' aimed at implementing Agentic AI in office and management environments. This platform allows AI agents to manage the entire lifecycle of employees, including hiring, evaluation, training, promotion, and retirement, similar to actual staff.
Based on this, the company plans to promote the autonomy of office and management tasks through AI employees specialized in specific domains. It will conduct AX consulting to analyze workflow and design processes where humans and AI agents share roles. Agenti will create customized agents or repurpose existing ones based on this analysis.
A POSCO DX representative stated, “We aim to become a full-stack company in Korea with integrated capabilities across all layers from operational technology (OT) to management systems (IT), leveraging our complex understanding of both physical and office domains to excel in implementing Physical AI and Agentic AI services.”
* This article has been translated by AI.
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