Coca-Cola announced the launch of its new product, 'Coca-Cola Zero Lemon Lime,' set to debut on August 1.
Coca-Cola Zero Lemon Lime features the carbonation and taste of the original Coca-Cola Zero, enhanced with a lemon-lime flavor. It is a zero sugar and zero calorie product, marking the first introduction of a lemon-lime flavor in the Coca-Cola Zero lineup in South Korea. The packaging showcases a neon gradient design symbolizing lemon-lime.
The product will be available in 190ml cans and 500ml PET bottles. It will be sold through various online and offline distribution channels, including convenience stores and large supermarkets, via Coca-Cola Beverage, a subsidiary of LG Household & Health Care.
Prior to the official launch, Coca-Cola held a sampling event for consumers on July 27 near Hongdae in Seoul. The company plans to expand sampling events to key locations, including university campuses. Additionally, new marketing content featuring BTS member V, who has been a model for Coca-Cola Zero since last year, will be released.
Meanwhile, Coca-Cola has been expanding its zero beverage product line globally, introducing various flavors such as cherry, vanilla, lemon, and lime. In South Korea, the company has been targeting the zero carbonated drink market since the launch of 'Coca-Cola Zero' in 2006.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.