Samsung Electronics announced during its second-quarter earnings conference call that while smartphone demand has decreased due to a shortage of memory supply, the overall revenue has increased thanks to a rise in premium sales. However, the company noted that rising component costs have led to a decline in business profits.
The company projected that smartphone market demand would continue to slow in the second half of the year, resulting in an overall decrease in annual shipments.
To overcome these challenges, Samsung plans to expand sales of its high-end models, including the Galaxy S26 Ultra and Z Fold 8 Ultra, focusing on premium form factors to drive revenue and profits.
* This article has been translated by AI.
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