SK Telecom (SKT) is expanding its offerings for running enthusiasts with new wearable devices and promotions.
On August 2, SKT announced the launch of Garmin's running GPS smartwatches, the Forerunner 70 and Forerunner 265, along with Shokz's bone conduction earphones, the OpenRun Pro 2.
These products will be added to the list of devices eligible for the 'Smart Device Installment Discount' available to customers on the 'Best Max', 'Best Pro', 'Best 109', and 'Direct 5G 76' plans.
SKT will also serve as the main sponsor for the '2026 Infinite Challenge Run in Gyeongju' (Mudo Run), scheduled for September 19. Customers who purchase the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8, or Galaxy Z Flip 8 from SKT can enter a lottery for participation in the event. The lottery will run until August 31 on the SKT promotion website, with a total of 2,000 tickets (two per winner) to be distributed.
This year's Mudo Run will feature a 'Sunset Run' concept, taking place in Gyeongju's historical and cultural spaces. In addition to the existing 10 km course, a half marathon course has been added. Participants can also enjoy a performance featuring 'Infinite Challenge' cast members, including a stage by Park Myung-soo and Jessica.
SKT plans to further expand runner benefits through the 'RunMate' program, aiming to partner with running-focused brands and continuously introduce products and services that support athletic experiences.
Yoon Jae-woong, head of SKT's Product & Brand Division, stated, 'We will continue to strive to provide differentiated experiences for our runner customers.'
* This article has been translated by AI.
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