SK Intellix has released a new advertisement showcasing the key features of its wellness robot, Namux, by comparing them to dog behavior. The ad aims to enhance consumer understanding of the unfamiliar role of home robots through everyday scenarios.
On August 3, SK Intellix announced the launch of the Namux advertisement, themed 'Living with Robots.'
The advertisement is structured from the perspective of a dog observing Namux. Instead of listing product features, it connects the robot's actions with the dog's behavior as it moves around the home and monitors the environment.
The 'Safe Care' feature, which alerts users to the presence of strangers, is illustrated through the dog's alertness. The 'Follow Me' function, which allows the robot to follow users, is likened to a dog trailing its owner. The AI air purification feature, which detects pollutants, is explained through the dog's keen sense of smell.
Through this approach, SK Intellix emphasizes that Namux is not just a device that follows commands but a lifestyle robot that recognizes people and environments to provide services.
Namux integrates air purification, health monitoring, and security functions into one device, expanding the use of home robots from mobile appliances to wellness platforms.
Namux operates on autonomous driving and voice control. It supports AI air purification services and health indicator measurements using non-contact photoplethysmography technology.
It also features voice interaction and real-time information provision powered by Google's AI model, Gemini. Recently, the robot added a 'Live View' feature for remote home monitoring and an AI health consultation service called 'My Healthcare.'
An SK Intellix representative stated, "We designed the advertisement to make it easy to understand Namux's functions through familiar dog behaviors. We aim to enhance technology and services so that wellness robots can seamlessly integrate into daily life."
* This article has been translated by AI.
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