Kia is enhancing its electrification strategy to cover the entire process from purchasing to owning and disposing of electric vehicles. The company plans to expand its dedicated purpose-built vehicle (PBV) lineup to 10 models and launch a refreshed version of the EV6. Kia is also increasing financial support for new car buyers as it accelerates its efforts in the domestic market.
On August 3, Kia announced the introduction of five new models in the PV5 lineup, along with the '2027 PV5' and '2027 EV6,' aimed at providing tailored electric vehicle solutions that align with customer lifestyles and business environments.
The most significant change is the expansion of the PBV lineup. The newly added models include: Prime, Passenger 5-seater (1-2-2), Passenger 7-seater (2-2-3), Cargo Compact, and Chassis Cab donor model, bringing the total PV5 lineup to 10 models. This expansion allows Kia to meet diverse demands ranging from passenger transport to logistics and specialty vehicles.
The newly introduced '2027 EV6' features standard safety equipment across all trims and incorporates 19-inch tires, increasing the driving range of the 2WD model from 494 km to 502 km on a single charge, enhancing its market appeal.
Kia has also strengthened its purchase incentives. Customers who own internal combustion engine vehicles and purchase a Kia electric vehicle can receive up to 1 million won in support. Additionally, the EV3 and EV4 models will offer ultra-low interest financing at 0.8% for 36 months. A new residual value guarantee financing program allows buyers of PV5 passenger models to defer up to 60% of the vehicle price until the end of the term.
During the vehicle ownership phase, Kia plans to pilot a proactive vehicle diagnostic system in the second half of this year, which will identify potential issues based on real-time vehicle data. The company also aims to enhance customer convenience by expanding its at-home test drive program and aftermarket products.
Kia is set to further expand its trade-in program to promote electric vehicle adoption and repurchase. Internal combustion vehicle owners who sell their cars to Kia-certified used car dealers and then purchase an electric vehicle can receive a total benefit of up to 1.2 million won, which includes a 700,000 won discount on a new car and an additional 500,000 won for the trade-in. Electric vehicle owners purchasing a new electric vehicle will see the trade-in bonus increase to 700,000 won, allowing for a total support of up to 1.4 million won. Kia plans to provide detailed information on the residual value and market reliability of used electric vehicles, including battery health status and charge/discharge cycles.
Jung Won-jung, Vice President of Kia's Domestic Business Division, stated, "We will provide a differentiated experience throughout the entire lifecycle of our customers' electric vehicles, from products to purchasing, ownership, and residual value."
* This article has been translated by AI.
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