The Ministry of SMEs and Startups and its affiliate, the Korea Small Business Distribution Center, announced on August 3 that they held the '2026 Brand Small Business Jump-Up Meetup Day' on July 31 at the Dream Sky Hall in Yeoksam-dong, Seoul.
The event featured 30 small businesses selected for the newly launched 'Brand Small Business Jump-Up' support program. This initiative aims to cultivate capable small businesses into premium brands in collaboration with professional advertising and marketing agencies. Support will be provided in three stages, from brand design to global expansion.
During the event, participating small businesses received insights on the program's direction and a step-by-step roadmap. A subsequent group networking session allowed participants to share challenges faced in brand management and strategies for developing online sales channels, fostering communication for future collaboration.
A presentation by branding expert Choi Jang-soon, CEO of Element Company, focused on the theme 'Designing the Essence of Brands in the AI Era.'
Kim Seong-mi, CEO of Werenji, who attended the event, stated, "I plan to incorporate the information and annual schedule from the support program into our business operations this year. I will communicate with fellow small business owners to identify collaboration opportunities for mutual growth."
Han Yuwon, CEO of the Korea Small Business Distribution Center, remarked, "Starting with this meetup day, we will provide comprehensive support to help promising small businesses become competitive brands not only domestically but also in the global market."
* This article has been translated by AI.
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