Uljin County in Ulsan is launching a tourism promotion initiative at Hwanglidangil in Gyeongju to attract summer vacationers.
The county announced on August 3 that it will operate the '2026 Uljin Tourism Popup Store in Gyeongju' from August 5 to 11 at the Hwanglidangil Market Story.
This popup store aims to introduce Uljin's tourism resources to visitors in Gyeongju during the summer vacation season and encourage actual visits to Uljin.
A hands-on space will be set up in the heart of Hwanglidangil, allowing visitors to experience Uljin's tourist attractions, festivals, and local specialties all in one place, directly reaching potential tourists.
This year's popup store will be themed 'Uljin Travel Encountering Hwanglidangil.' The event will feature a Uljin tourism promotion zone, a photo zone inspired by Jinha Beach, a life-sized photo booth, a display zone for tourism souvenirs, and a space for showcasing and selling local specialties and experiences.
Interactive programs will also be available for visitors. Popular activities among younger audiences, such as 'pen decorating' and 'keycap making,' will allow participants to create Uljin-themed souvenirs.
A photo zone set against the backdrop of Jinha Beach and a life-sized photo booth will enable visitors to indirectly experience Uljin's tourist attractions and share their photos on social media.
Uljin County's choice of Hwanglidangil as the location for the popup store is seen as a tourism marketing strategy to draw summer visitors from Gyeongju to the nearby Uljin area. Given the geographical proximity of Gyeongju and Uljin, the focus is on promoting Uljin's marine and mountain tourism resources to Hwanglidangil visitors and encouraging follow-up visits.
An official from Uljin County stated, "This popup promotion center is designed to widely showcase Uljin's diverse tourism resources and local specialties in Hwanglidangil, which attracts many tourists during the summer vacation season, and to facilitate actual visits to Uljin. We will continue to expand our outreach tourism promotion efforts to attract more visitors to Uljin."
* This article has been translated by AI.
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