Kumho Tire announced on August 4 that it has signed a strategic memorandum of understanding (MOU) with global premium tire brand Continental, beginning sales of Continental tires at Tire Pro stores nationwide.
The agreement ceremony held on August 3 was attended by key officials, including Kim Sung, Executive Vice President of Kumho Tire's Korean sales division, and Nico Kyriakopoulos, Head of the Replacement Tire Division at Continental Tire Korea.
This collaboration aims to enhance the competitiveness of Kumho Tire's Tire Pro offerings and provide customers with a broader range of choices as part of a multi-brand strategy.
Kumho Tire plans to operate both its own products and Continental's premium product line, catering to diverse customer needs and vehicle characteristics with tailored offerings.
Founded in 1871 in Germany, Continental is a global premium tire brand with a wide product portfolio that includes tires for passenger cars, SUVs, commercial vehicles, motorcycles, bicycles, and specialty industrial applications.
Recognized for its outstanding technology and quality, Continental supplies original equipment (OE) tires to major global automakers and is a leader in the global tire market, known for its innovative safety technologies and excellent braking and handling performance.
Tire Pro is a specialized retail brand that offers one-stop services for tire-related inspections and basic maintenance for passenger vehicles. With the introduction of Continental products, customers can now compare and select various global brands in one location, along with professional consultation and installation services.
The product offerings will focus on key specifications for passenger cars and SUVs, with plans to continuously expand the product lineup based on regional demand and market characteristics.
Nico Kyriakopoulos, Head of the Replacement Tire Division at Continental Tire Korea, expressed his excitement about the collaboration, stating, "I am pleased that more domestic consumers will be able to experience Continental's innovative technology. We hope to convey the premium brand value of Continental to more customers through Tire Pro's nationwide distribution network and provide the best driving performance."
Kim Sung, Executive Vice President of Kumho Tire's Korean sales division, remarked, "This partnership with Continental Tire is a strategic decision to provide customers with more diverse options and enhance the competitiveness of Tire Pro's offerings. We will continue to improve customer satisfaction by collaborating with various globally competitive brands and expanding Tire Pro's unique services."
In April, Kumho Tire fully renewed the Tire Pro online mall and launched a membership service called Tire Pro Plus (TIRE PRO+).
TIRE PRO+ is an integrated membership service that connects the entire process from tire purchase to installation, inspection, and aftercare on a single platform. Customers can access differentiated services such as same-day installation, holiday installation, tire storage, replacement assistance, and free vehicle inspections at stores nationwide.
* This article has been translated by AI.
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