Samsung Electronics announced on August 4 that its seven-day pre-sale of the 'Galaxy Z Fold8 Ultra, Fold8, and Flip8' achieved a record 1.44 million units sold, surpassing the previous record of 1.38 million units set by the Galaxy Note10 in 2019.
The sales volume translates to approximately 140 units sold per minute over the week. This figure represents a 38% increase compared to the previous record for the Galaxy Z series, which was 1.04 million units for the Fold7 and Flip7 in 2025. It also exceeds the 1.35 million units sold for the Galaxy S26 series earlier this year.
The Fold8 accounted for about 70% of the sales. Samsung attributed the strong initial performance to its accumulated expertise in foldable technology over seven generations and the introduction of a new form factor.
In terms of color preferences, the Fold8 was popular in cream and graphite, while the Fold8 Ultra saw high demand for graphite and violet shadow. The Flip8 was favored in pink and cream, with exclusive colors pistachio and mint available on Samsung.com also gaining popularity.
A significant factor in the success was the 10-30 age group, which made up half of the pre-order customers on Samsung.com. The large screen experience and multitasking capabilities, optimized for content consumption such as short-form videos, webtoons, games, and e-books, appealed to younger consumers.
There was also a notable increase in female customers. The number of women aged 10-30 purchasing the Fold8 Ultra and Fold8 on Samsung.com more than doubled compared to previous models. Industry experts believe the new 4:3 aspect ratio and design quality contributed to attracting more female consumers.
Competitive pricing and subscription benefits also drove sales. Samsung offered double storage upgrades, a 'New Galaxy AI Subscription Club' with up to 50% residual value guarantee, and a 'Flip Youth Subscription' for the Flip8. It was reported that one in two customers who purchased through the self-sufficient system joined the subscription club.
Customers who pre-ordered will begin receiving their devices on August 4, with the new products set to launch sequentially in over 100 countries, including South Korea, starting August 7.
Samsung plans to leverage this record to accelerate the popularization of foldable devices and strengthen its leadership in the premium smartphone market.
The sales volume translates to approximately 140 units sold per minute over the week. This figure represents a 38% increase compared to the previous record for the Galaxy Z series, which was 1.04 million units for the Fold7 and Flip7 in 2025. It also exceeds the 1.35 million units sold for the Galaxy S26 series earlier this year.
The Fold8 accounted for about 70% of the sales. Samsung attributed the strong initial performance to its accumulated expertise in foldable technology over seven generations and the introduction of a new form factor.
In terms of color preferences, the Fold8 was popular in cream and graphite, while the Fold8 Ultra saw high demand for graphite and violet shadow. The Flip8 was favored in pink and cream, with exclusive colors pistachio and mint available on Samsung.com also gaining popularity.
A significant factor in the success was the 10-30 age group, which made up half of the pre-order customers on Samsung.com. The large screen experience and multitasking capabilities, optimized for content consumption such as short-form videos, webtoons, games, and e-books, appealed to younger consumers.
There was also a notable increase in female customers. The number of women aged 10-30 purchasing the Fold8 Ultra and Fold8 on Samsung.com more than doubled compared to previous models. Industry experts believe the new 4:3 aspect ratio and design quality contributed to attracting more female consumers.
Competitive pricing and subscription benefits also drove sales. Samsung offered double storage upgrades, a 'New Galaxy AI Subscription Club' with up to 50% residual value guarantee, and a 'Flip Youth Subscription' for the Flip8. It was reported that one in two customers who purchased through the self-sufficient system joined the subscription club.
Customers who pre-ordered will begin receiving their devices on August 4, with the new products set to launch sequentially in over 100 countries, including South Korea, starting August 7.
Samsung plans to leverage this record to accelerate the popularization of foldable devices and strengthen its leadership in the premium smartphone market.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.