Musinsa Provides Relief Supplies to Customers Affected by Kumamoto Earthquake

Musinsa has begun providing relief supplies to customers in Japan's Kyushu region affected by a recent earthquake.

According to industry sources on August 4, Musinsa is shipping relief supplies along with orders from customers residing in the Kyushu area who shop at the 'Musinsa Global Store.' This initiative follows a magnitude 7.1 earthquake that struck near Uki City in Kumamoto Prefecture on July 28, resulting in 13 fatalities and significant damage.

The relief supplies include arm sleeves and a set of three hand towels from Musinsa's private brand, Musinsa Standard, as well as regular towels. A postcard with a message wishing for the swift recovery of affected residents is also included.

A Musinsa representative stated, "Starting from the shipments on July 31, we have been packaging relief supplies together with orders. We plan to include relief items with all products shipped to the Kyushu region based on postal codes until mid-August." The representative added, "We extend our deepest condolences to all those affected by the sudden earthquake and hope for a quick return to normalcy."

The response from Japan has been positive, with some customers expressing their gratitude on social media platforms like X (formerly Twitter), stating, "It’s amazing and heartwarming to hear that a Korean fashion company is sending relief supplies to earthquake victims in Kumamoto."

Meanwhile, Japan is considered a key market for Musinsa's global operations. The company plans to open a pop-up store, 'Musinsa Station in Harajuku,' at the Yodobashi J6 building in Tokyo from August 21 to 30, showcasing approximately 2,700 products from 77 domestic fashion and beauty brands.