Dabang, a domestic real estate platform, has been recognized for the success of its "Dabang Hanaro Kkeut!" campaign, winning the Real Estate category at the "Max Summit Award 2026," marking its third consecutive year of accolades.
On August 5, Dabang announced that it was selected as a winner in the Real Estate category at the "Max Summit Award 2026," hosted by digital ad tech company Mobidays.
Now in its 12th year, the Max Summit Award is a digital marketing conference in South Korea that honors brands and platforms that have achieved outstanding marketing results over the past year, as determined by industry experts.
Dabang received high praise for effectively conveying its core values of "coexistence and trust" through its TV advertising campaign "Dabang Hanaro Kkeut!" launched last November. The campaign, which utilized a summit meeting concept, emphasized collaboration with certified real estate agents while delivering the message that "Dabang is sufficient for real estate brokerage."
Notably, Dabang's exclusive model, Hyeri, played a significant role in enhancing the campaign's appeal by taking on multiple roles. She has been the brand model since the 2015 "When Looking for a Room, Choose Dabang!" campaign, maintaining the longest partnership in the proptech industry.
Dabang is also focused on building a "trust ecosystem" based on coexistence with real estate agents. The company provides technology-based services to enhance agents' competitiveness while offering data-driven information to users, creating a more rational transaction environment.
Additionally, Dabang is expanding brand awareness and customer engagement through integrated marketing communications (IMC) that link various channels, primarily centered around TV advertising. The company aims to strengthen its position as a comprehensive real estate platform beyond just a property search service.
Previously, Dabang received recognition at the Max Summit Award for its campaigns in 2024 and 2025, including "Everyone Sees a Room, Dabang!" and offline brand marketing at the Busan International Rock Festival.
Jang Jun-hyuk, head of Dabang's marketing department, stated, "It is very meaningful that our TV advertising campaign, which embodies Dabang's philosophy of coexistence with agents, has been recognized by a reputable award. We will continue to enhance our brand competitiveness while supporting agents' expertise and competitiveness, and we will continuously develop data-driven services to help users make rational housing choices, creating a real estate ecosystem where everyone can grow together."
Meanwhile, according to Dabang's recently released "Dabang Yeojido" on July 28, the average monthly rent for one-room apartments in Seoul fell by 8.2% last month, reaching its lowest level this year. However, in Gangnam District, rents increased by 5.1% to 1.02 million won, the highest among Seoul's 25 districts.
* This article has been translated by AI.
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