McDonald's is reintroducing the 'Jinju Pepper Cream Cheese Burger' featuring local specialties.
The fast-food chain announced on August 5 that it will relaunch the four 'Jinju Pepper Cream Cheese' menu items, originally introduced in 2024 as part of its 'Taste of Korea' project, starting from August 6.
The new offerings include the Jinju Pepper Cream Cheese Beef Burger, Chicken Burger, a McMorning item, the Jinju Pepper Cream Cheese Muffin, and Jinju Pepper Spicy Sauce.
The Jinju Pepper Cream Cheese Burger uses pickled Jinju peppers combined with cream cheese as a topping. The beef burger features two 100% pure beef patties to enhance the flavor of the meat and the spiciness of the Jinju pepper, while the chicken burger incorporates a Shanghai chicken patty with Jinju pepper cream cheese for a unique spicy taste.
The Jinju Pepper Cream Cheese Muffin, part of the breakfast menu, combines a McChicken patty, tomato, and Jinju pepper cream cheese. The Jinju Pepper Spicy Sauce will be sold separately for customers to enjoy with side items like French fries and McNuggets.
To celebrate the relaunch, McDonald's is hosting a collaboration event with Jinju City. Customers who purchase a Jinju Pepper Cream Cheese Beef or Chicken Burger set at any location will receive a fan featuring the Jinju City character 'Hamo' on a first-come, first-served basis.
Additionally, starting August 13, McDonald's will introduce a carbonated drink called 'Jeju Green Tangerine McFizz' made with Jeju-grown green tangerines.
A McDonald's representative stated, "The 'Jinju Pepper Cream Cheese Burger' was significant during its first launch in 2024, as it sourced about 10 tons of peppers from local farmers, emphasizing our commitment to regional coexistence. We hope this relaunch will once again contribute to the local community."
In the past four years, McDonald's has generated approximately 61.7 billion won in social and economic value through its 'Taste of Korea' project.
* This article has been translated by AI.
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