Baemin is launching a campaign to promote delivery culture aimed at foreign tourists.
Woowa Brothers, the operator of Baemin, announced on August 5 that it has signed a memorandum of understanding (MOU) with the Seoul Metropolitan Government to spread 'K-delivery' culture in light of the anticipated influx of 20 million tourists visiting South Korea.
The agreement aims to create an environment where anyone can conveniently experience delivery services, regardless of language or payment methods. The goal is for foreign tourists visiting Korea to enjoy food delivery as a new aspect of their travel experience, thereby invigorating local businesses.
As part of the agreement, Baemin plans to continuously enhance its app features to make food delivery more accessible for foreign tourists, while the Seoul city government will handle promotion and on-site guidance for these visitors.
Baemin is the only domestic delivery app offering multilingual services in English, Chinese, and Japanese, and it supports various international payment methods. This has positioned Baemin as a partner to facilitate the delivery culture experience for foreign tourists.
Additionally, Baemin will conduct a K-delivery culture experience campaign for foreign tourists throughout August, in conjunction with the '2026 Han River Night Camping' initiative, a key project of the Seoul city government aimed at revitalizing the nighttime economy.
'Han River Night Camping' is designed to allow citizens and tourists to enjoy the nighttime charm of the Han River during the summer, featuring a range of activities such as swimming, festivals, performances, movies, and delivery services. The city will operate a campsite with 200 tents during the festival, and special areas will be set up around Yeouido and Ttukseom Han River Parks for late-night dining, along with delivery zones to facilitate easy access for riders and smooth food pickup.
During this period, Baemin will operate a dedicated promotional page for foreign tourists. Visitors to the Han River Park during the festival can access this page through QR codes on promotional banners placed on-site.
The promotional page will provide festival information in various languages, including English, Japanese, and Chinese, and offer a coupon for a 3,000 won discount on orders over 20,000 won. Foreign tourists can register using a domestic phone number or a foreign registration number, and can place orders directly on Baemin after a simple SMS verification with an international phone number.
Yoon Seok-jun, head of brand communication strategy at Woowa Brothers, stated, "Customers who hesitated to use the app due to language and payment differences will now be able to conveniently experience K-delivery anywhere in Seoul. We will continue to develop related services to help foreign tourists become more familiar with Korea's delicious food through the Baemin app."
* This article has been translated by AI.
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