As high inflation persists, consumers are applying stricter standards to car purchases, emphasizing 'value consumption.' Renault Korea is responding by offering a new purchasing experience that has garnered positive feedback.
According to industry sources, Renault Korea has launched a '60-Day Return Guarantee Program' for its mid-size SUV, the Grand Koleos. Customers can test drive the vehicle for 30 to 60 days, and if they are not satisfied, they can return it under certain conditions. This program allows customers to fully experience aspects such as ride comfort, noise levels, fuel efficiency, and space utilization that are difficult to assess during a short test drive.
Renault Korea has also reduced the initial purchase burden. The company is offering a '3-Zero (ZERO) Installment Plan' for customers purchasing the Grand Koleos and the Philanth. Under this plan, there are no payments for the first three months, followed by a repayment period of up to 60 months.
The program's feasibility is supported by the proven marketability of the Grand Koleos. Since its launch in September 2024, a total of 71,430 units have been sold as of June, and it has received high praise, winning three 'SUV of the Year' awards at major domestic automotive ceremonies. The hybrid E-Tech model can operate on electric power for up to 75% of urban driving, achieving a class-leading certified combined fuel efficiency of 15.7 km/L.
Renault Korea is also focused on maintaining customer satisfaction after purchase. Recently, the company enhanced the air conditioning system, user interface, and infotainment features through its fifth FOTA (Firmware Over-The-Air) update. Additionally, it offers a 'Car Experience' test drive service, allowing customers to experience the vehicle at their preferred location.
A Renault Korea representative stated, "Since a car is a consumer good that one lives with for a long time, we designed this program to provide peace of mind. We will continue to lower various purchasing burdens while enhancing the vehicle's competitiveness."
* This article has been translated by AI.
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