Kia's story video, 'The Moving Room,' featuring the PV5 WAV designed for individuals with mobility challenges, has surpassed 10 million views just three weeks after its release.
Hyundai Motor Group announced that as of 9 a.m. on August 9, the Korean version of 'The Moving Room,' released on its official YouTube channel on July 19, has recorded 10.2 million views. The video has also garnered 1,159 comments and over 9,100 likes.
The video follows Kim On-yu, who has lived with a respiratory support device for 23 years, as she embarks on a family trip through Kia's travel support program for the mobility disadvantaged, 'Green Travel.'
The narrative begins with Kim expressing her wish that 'this room could move entirely,' reflecting her daily life spent mostly looking out the hospital window. The video showcases how the PV5 WAV serves as a means of transportation that brings her familiar living space and medical environment along with her, illustrating how to expand the daily lives of those with mobility challenges.
Viewer reactions have gone beyond simple support, leading to suggestions for new uses of the PBV. An analysis of comments by Hyundai Motor Group revealed that 705 suggestions for PBV applications accounted for 60.8% of the total. Thank-you messages for Hyundai Motor Group and Green Travel made up 18.7% (217 comments), while support and empathy for Kim and her family comprised 17.7% (205 comments).
Among the suggested PBV applications, the medical and caregiving sector represented the largest share at 34.3%. Other categories included education and culture at 28.9%, mobility and travel at 14.0%, lifestyle, commerce, and public services at 8.2%, pets at 7.4%, and disaster and emergency services at 7.1%.
In the medical and caregiving sector, ideas included mobile clinics and psychological counseling services. The education and culture sector saw suggestions for mobile libraries, virtual reality (VR) experience centers, and filming studios. Various ideas were also proposed for customized campers for wheelchair users, mobile accommodations, pop-up stores, mobile kitchens, stray dog rescue services, and mobile gathering spaces for elderly individuals living alone.
Hyundai Motor Group plans to share the ideas presented with relevant business sectors and will consider customer-oriented service planning and social value creation strategies in the future. Additionally, following the video's release and the achievement of a combined total of 10,000 comments and likes, Kim received a travel gift certificate.
A representative from Hyundai Motor Group stated, 'The achievement of 10 million views for 'The Moving Room' reflects widespread empathy and support for people-centered mobility technology. We will continue to expand the value of 'mobility for all' through various mobility platforms, including PBV.'
* This article has been translated by AI.
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