Modu Tour announced on August 10 that it will hold a large-scale promotional event, the 'Modu Tour Travel Festa,' aimed at capturing travel demand for the fall season, including the Chuseok holiday.
The event will take place from August 10 to September 11, lasting 33 days. It will feature special benefits on travel products, free raffles, mileage rewards, and perks from partner brands.
A total of 55 leading brands from five sectors—travel and accommodation, shopping and duty-free, food and beverage, finance and payment, and leisure and lifestyle—will participate. The event is designed to provide customers with tangible benefits throughout the entire process, from exploring destinations to consultations, bookings, and local stays.
One of the highlights is a 'free raffle' event with a total prize pool of 30 million won. Anyone can participate, regardless of whether they purchase a travel product. Prizes include round-trip tickets to Hawaii with Air Premia and hotel stays at major overseas vacation spots such as Guam, Nha Trang, Phuket, Okinawa, Fukuoka, and Qingdao. Various prizes from partner brands, including tickets to Shanghai Disneyland and Swarovski crystal pendants, will also be available.
Additionally, a mileage event worth 100 million won will be held. Customers participating in the event can earn mileage that can be used like cash for travel product bookings, with rewards of up to 1 million won based on the results.
Discounts on actual travel product payments will also be significant. A basic immediate discount of up to 500,000 won will be applied without specific payment conditions or additional coupons. Furthermore, a 'time deal' will feature about 20 limited-time special offers each week.
Customers can also receive additional discounts through partnerships with credit card companies. Using cards from Samsung, KB Kookmin, Lotte, Hana, and Woori, customers can receive bill discounts of up to 450,000 won, depending on conditions. Discounts of 40,000 won for payments over 1.5 million won and 90,000 won for payments over 3 million won will be available, along with interest-free installment options for up to 12 months. Using Modu Tour's own payment service, 'Modu Pay,' will provide an immediate 1% discount on the payment amount.
Various customized services are also planned. Modu Tour's live commerce channel, 'Live M,' will host five special broadcasts during the promotion period. Starting with a segment on Phu Quoc on August 11, travel products for Taiwan and Singapore, as well as exclusive deals with Korean Air and T'way Air, will be revealed sequentially. Additionally, a 'travel consultation service' will be offered for customers who have not yet decided on a destination or are looking for products that meet specific criteria, allowing them to receive tailored product recommendations from nearby agencies or representatives upon online consultation requests.
Jung Hee-yong, head of Modu Tour's marketing division, stated, "This 'Modu Tour Travel Festa' is a comprehensive promotion that expands customer benefits from exploring travel products to consultations, bookings, and payments in collaboration with 55 travel and lifestyle brands. We will operate the event to ensure that the fall travel demand translates into actual bookings through free raffles, mileage rewards, immediate discounts, time deals, and live broadcasts."
Meanwhile, Modu Tour's travel-specific savings product, launched in collaboration with the financial sector, continues to gain popularity, boosting the promotion. The 'NH Modu Travel Savings,' launched with NH Nonghyup Bank with a limit of 10,000 accounts, has gained attention for allowing customers to use the mileage provided upon joining for travel product purchases. It sold out within eight days of its launch on August 7, significantly ahead of the original sales end date of September 30.
* This article has been translated by AI.
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