Samsung's Galaxy Z Fold 8 continues to see strong sales following a successful pre-sale period both domestically and internationally. The device is praised for its thinner design and wider screen, enhancing portability and contributing to the mainstream adoption of foldable smartphones.
According to market research firm Counterpoint Research, global pre-sales of the Galaxy Z 8 series have increased by more than 30% compared to its predecessor. In South Korea, pre-sales rose by 39%, while Europe saw an increase of over 20%, indicating a significant surge in initial demand across major markets.
Counterpoint noted, "The device maintains the advantages of a large screen while improving portability and content consumption experience."
There is a noticeable shift in the demographics of buyers. The previous demand, which was primarily from middle-aged men, has expanded to include a larger proportion of consumers in their 20s and 30s, as well as women. On Samsung.com, the purchasing share of consumers in their 20s and 30s surpassed 50% during the domestic pre-sale period. The purchase volume among women in this age group has more than doubled compared to the previous model, shedding the 'dad phone' image.
The lightweight and slim design, along with the expanded screen, allows the device to function like a regular smartphone when folded and provides an enhanced experience for watching videos or using social media when opened, attracting younger consumers.
The excitement continues in international markets. In Japan, some models on Samsung's official online store have sold out, and pre-sales in the U.S. have increased by over 30% compared to previous records. There is a growing demand for actual purchases among young consumers and local creators in Europe.
Industry experts observe that the shift in domestic demand towards younger consumers, combined with strong global sales, indicates that the foldable smartphone market is entering a new phase of mainstream adoption, moving beyond a specific consumer demographic.
* This article has been translated by AI.
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