Baedal Minjok is accelerating its pickup service enhancements.
Woowa Brothers, which operates Baemin, announced on the 11th that it has launched a pickup-exclusive menu in collaboration with Jang's Food, the operator of 60Gye Chicken and Stella Tteokbokki.
The new pickup-exclusive menu from 60Gye Chicken features a value fried chicken option. To celebrate the launch, Baemin is offering a discount of 5,000 won on the menu until the 16th. Additionally, customers can receive a 3,000 won discount coupon for early birds until the 13th, allowing them to purchase chicken for as low as 9,900 won.
Stella Tteokbokki has introduced a cost-effective set for pickup, consisting of tteokbokki, fried items, and sundae. This menu will also be available at a discounted price of 3,000 won until the 16th.
Woowa Brothers has been expanding its pickup service through collaborations with various brands. By partnering with major affiliates such as Ediya Coffee, Mega MGC Coffee, and Isaac Toast, Baemin saw a 60% increase in cafe pickup orders in July compared to the same month last year. Notably, a promotion earlier this year allowed customers to order a hot Americano from Mega MGC Coffee for just 100 won at around 2,000 locations.
Since the 3rd, Baemin has been running a happy hour event with the cafe franchise The Venti, offering discounts on pickup orders during weekday mornings from 7 to 11 a.m. This initiative targets demand during commuting hours in office areas. The promotion has received positive feedback, with the number of available coupons being increased by 20% daily due to early sellouts.
Kim Ji-hoon, head of the business division at Woowa Brothers, stated, "We hope this event allows customers to enjoy a wider variety of menus at reasonable prices through pickup. We will continue to enhance the convenience and benefits of our pickup service."
* This article has been translated by AI.
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