NCSOFT is positioning its mobile casual games as a new growth engine. Building on the growth of the global mobile game platform JustPlay, the company aims to enhance its business operations starting in the second half of the year, with plans to make significant advancements in scale and competitiveness by next year.
During a conference call on August 11, Chief Financial Officer Hong Won-jun stated, "The mobile casual business showed significant growth in the second quarter, accounting for over 20% of total revenue for the quarter. It has firmly established itself as a new pillar of our operations."
NCSOFT reported mobile casual game revenue of 169.7 billion won in the second quarter, representing 22% of its total revenue. This quarter marked the first time that the global mobile game platform JustPlay was included in the consolidated results, further expanding the mobile casual business's footprint.
Looking ahead, NCSOFT plans to fully leverage synergies within its mobile casual business centered around JustPlay starting in the second half of the year. CFO Hong noted, "We will intensify synergies with Lihuhu and SpringComms, and implement strategies for platform enhancement and growth by incorporating video and other content elements, as well as third-party components."
* This article has been translated by AI.
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