Paris Baguette has made its debut in Laos, becoming the first domestic bakery brand to enter the country and expanding its Southeast Asian footprint to seven nations.
The company announced on August 11 that it has opened its first store in Vientiane, the capital of Laos. Paris Baguette had been preparing for this entry since signing a master franchise agreement with KOLAO Group, a leading local company, in 2024.
The new store is located on the first floor of the 'Kokkok Mega Mall Patuxai,' a newly built shopping complex in the bustling Patuxai area of Vientiane. The bakery café spans approximately 360 square meters and features 72 seats.
Paris Baguette will offer a mix of products available globally and menu items tailored to local tastes. The offerings include 'Fresh Yogurt Cream Cake,' 'Best Ever Garlic Bread,' and 'Crunchy Choco Bun,' along with desserts like 'Mini Choco Twist' and 'Mr. & Miss Bear Madeleines.' Meal options include 'Classic PB Breakfast,' 'Baked Chicken Mushroom Risotto,' and a local specialty, 'Musang King Durian Roll Cake,' which incorporates the popular durian fruit.
With this expansion, Paris Baguette now operates stores in seven Southeast Asian countries, including Singapore, Vietnam, Indonesia, Malaysia, the Philippines, and Cambodia.
The company is actively enhancing its business presence in Southeast Asia. Last year, it completed a halal-certified production center in Johor, Malaysia, and in February, it obtained official halal certification from MUIS (Singapore Islamic Religious Council) for all its stores in Singapore. Last month, it also completed halal certification for all its stores in Indonesia.
Heo Jin-soo, Vice Chairman of Paris Baguette, stated, "Entering Laos is significant for expanding our Southeast Asian business network and strengthening our global growth momentum. We will present an optimized business model based on our global capabilities and KOLAO Group's local market expertise."
Currently, Paris Baguette operates over 730 global stores across 13 countries, including the seven Southeast Asian nations, the United States, Canada, France, the United Kingdom, China, and Mongolia.
* This article has been translated by AI.
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