The National Museum of Modern and Contemporary Art (MMCA) in Seoul will open the "Suh Do-ho" exhibition on August 27, offering various benefits for fans eagerly awaiting the event, the museum announced on August 12.
The exhibition is a large-scale solo show by renowned installation artist Suh Do-ho, showcasing a comprehensive view of his work from early pieces created during his student years to his iconic works and ongoing projects.
Early bird ticket sales for the exhibition will begin on August 17 at 6 PM. Tickets will be available through the MMCA website, as well as on Naver and Ticketlink, to ensure accessibility for many visitors.
The early bird ticket price is discounted by 20%, bringing the cost for adults down to 6,400 won from the regular price of 8,000 won. Reservations can be made for visits from the opening day until September 13. Early bird sales will continue until August 26, the day before the exhibition opens, after which general ticket sales will commence. To create a comfortable viewing environment, the exhibition will operate on an hourly reservation system.
During the early bird sales period from August 17 to 26, the MMCA will also host a "Suh Do-ho Exhibition Anticipation Event" on its official Instagram account. Participants can leave comments expressing their excitement for the exhibition, and 30 winners will be selected to receive free admission tickets.
Additionally, starting with the "Suh Do-ho" exhibition, the MMCA will offer a 10% discount for visitors who purchase tickets online through its website. Online ticket holders can reduce wait times at the information desk for paper tickets and enjoy a faster and more convenient entry with mobile QR tickets.
Kim Sung-hee, director of the National Museum of Modern and Contemporary Art, stated, "Through this large-scale solo exhibition of Suh Do-ho, we hope to widely promote the status of contemporary Korean art and provide an opportunity for domestic and international visitors to deeply discover and expand the artist's world. We aim to create a better viewing environment through various systems such as online pre-booking, hourly reservations, and mobile QR tickets, while also fostering a sustainable museum culture."
Earlier this year, during a press conference, Director Kim expressed his anticipation for the "Suh Do-ho" exhibition. When asked to predict the attendance for the exhibition, he responded, "Can we expect it to exceed 500,000 visitors? I believe that Suh Do-ho, as a domestic artist, will surpass that. In September, a significant number of art enthusiasts will be moving, making it possible to achieve that attendance figure."
* This article has been translated by AI.
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