Lotte GRS announced on August 12 that it has revamped the UI and UX of the Lotte Eatz app to simplify the ordering process and enhance menu navigation.
The update consolidates the previously separate steps of cart, order, and payment, reducing the overall ordering time. A reorder feature has also been prominently placed in the app, allowing users to quickly repurchase items they have bought recently.
The new 'Eatz's Pick' recommendation feature enables users to order suggested combinations of meals, drinks, and toppings all at once, rather than selecting each item individually. This aims to reduce the time spent on menu selection and improve ordering convenience.
The ordering screen has been designed to focus on menu exploration. Users can first choose whether to dine in or take out, and the layout has been adjusted for easier navigation with one hand. The arrangement of categories and product displays has been made more intuitive, and the overall ordering process has been streamlined. Additionally, payment options now include convenient methods like Naver Pay and Toss Pay for easier transactions.
Lotte Eatz is an integrated ordering app that allows customers to order from Lotte GRS's dining brands, including Lotteria, Angel-in-us, and Krispy Kreme. Since its launch in 2020, it has surpassed 6 million registered users. In May, it received certification for mobile and web accessibility, further enhancing its usability for a diverse range of customers.
A Lotte GRS representative stated, "This Lotte Eatz overhaul focuses on alleviating user inconveniences and enhancing the joy of ordering. We will continue to improve our services to increase customer satisfaction and provide a differentiated experience."
The updated Lotte Eatz app is now available for use, although an app update may be required depending on the user's environment.
* This article has been translated by AI.
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