LG Electronics is expanding its home lifestyle community, Lifezip, from online to offline. With over 1.1 million members, Lifezip is hosting its first standalone Home Lifestyle Fair, aiming to enhance brand experiences beyond just selling appliances.
From August 13, LG Electronics will hold the '2026 House Archive: Home Digging Fair' at COEX in Samseong-dong, Seoul. This marks the first standalone home lifestyle exhibition organized by Lifezip.
The exhibition spans 670 pyeong and features five themed areas, more than double the size of last year's Lifezip pop-up store in Seongsu-dong, Seoul. Approximately 70 brands from various sectors, including furniture, lighting, plants, stationery, and crafts, will participate.
The event is themed 'Home Digging,' encouraging visitors to explore various activities they can enjoy at home and delve into their personal tastes. The exhibition is divided into five thematic spaces: 'Rest,' 'Creation,' 'Connection,' 'Collection,' and 'Exploration.'
In the 'Rest' area, visitors can experience relaxation through scents, tea, and sleep. The 'Creation' space offers DIY and craft activities. 'Connection' focuses on social interactions through home parties, while 'Collection' showcases ceramics, vintage items, and art prints. 'Exploration' introduces various hobbies, including gardening.
A dedicated space will allow Lifezip members to participate directly, with about 30 members selling items they have created or collected at a table market. This event is designed not just for LG Electronics to provide content but to enable users from the online community to engage as content creators offline.
LG Electronics has also integrated its products throughout the exhibition. Visitors can experience items like the portable lifestyle screen 'LG StanbyME2 Max,' the wireless speaker 'LG Xboom 360,' the table-type air purifier 'LG PuriCare AeroFurniture,' and the plant care appliance 'LG Tiiun Mini' in settings that resemble real living spaces.
Lifezip is a community that shares various home-related activities, including cooking, interior design, gardening, and pet care, under the slogan 'We can do anything at home.' Starting with 450 members in 2022, the community has grown to over 1.1 million members in about three years, with approximately 300,000 active users each month.
As the membership rapidly expands, LG Electronics is transitioning Lifezip from an online community to an offline platform that enhances customer experiences. Following the first pop-up store 'Lifezip Housewarming' in Seongsu-dong in 2024, the company participated in the '2025 Seoul Living Design Fair' held at COEX last year.
Jung Jae-woong, head of LG Electronics' Customer Value Innovation Division, stated, 'Lifezip is expanding customer touchpoints through various offline activities, from online community to pop-up stores and now this fair. We will continue to create a differentiated customer experience while building a new home lifestyle culture with our customers.'
* This article has been translated by AI.
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