Nearly half of customers purchasing massage chairs consider design a key factor in their decision-making process.
On August 13, Seragem conducted a survey of 802 customers who bought the Pause M collection. The results showed that 48.3% prioritized design, followed closely by product efficacy and effectiveness at 46.2%. Other factors included benefits, user reviews, and product price. This indicates that customers are not only focused on the product's core benefits but also on how well it integrates with their living spaces.
In terms of post-purchase satisfaction, design and heating features received high marks. Among customers of the 'Pause M8 Fit,' satisfaction ratings were highest for color (85.9%), exterior finish material (83.2%), and size (82.1%), with the patented direct heating function following at 78.8%. Of the 19 survey items, the top four satisfaction ratings were related to design and heating features.
Seragem's Pause M collection is a premium massage chair that incorporates patented direct heating balls to provide deep massage and heating functions while enhancing design to blend seamlessly into living spaces. The 'Pause M8 Fit' features interchangeable side covers, allowing for a total of 12 style combinations based on color, material, and pattern.
Previously, in December of last year, Seragem introduced the 'Pause M8 Fit' in collaboration with emerging artist Seo Ho-seong at the Seragem Wellstore in Yongin Giheung.
A Seragem representative stated, "This survey confirmed that not only core performance aspects like massage and heating functions are important, but also the design that harmonizes with home environments is a significant consideration during the purchasing process."
* This article has been translated by AI.
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