Genesis is set to launch its first hybrid (HEV) system-equipped GV80, marking a significant shift after approximately two years of pivoting from a fully electric strategy due to a temporary slowdown in electric vehicle demand. The brand anticipates synergy in the rapidly growing hybrid market in the United States.
On August 13, Genesis unveiled its next-generation hybrid system, designed to maximize the electric driving experience, which will debut in the GV80 hybrid scheduled for release in September. The 2.5 turbo hybrid system features a parallel structure that combines a starter motor and a drive motor.
The GV80 hybrid boasts a combined maximum output of 352 horsepower (PS) and a peak torque of 54.0 kgf·m, representing increases of approximately 16% and 26%, respectively, over the existing GV80 gasoline 2.5 turbo model. It can accelerate from a standstill to 100 km/h in about 7.1 seconds.
For the first time in Hyundai's hybrid systems, a water-cooled battery system has been implemented, allowing for efficient temperature control that enhances maximum discharge output compared to air-cooled systems, thereby maximizing performance. The system also expands the electric driving range, achieving electric vehicle-level quietness and acceleration.
To minimize vibration and noise during cold starts after parking, the GV80 hybrid actively utilizes electric vehicle (EV) mode until reaching approximately 30 km/h. It operates in EV mode in underground parking lots, child protection zones with frequent traffic signals, and congested areas, switching to engine power when exceeding a certain speed on regular roads.
Genesis plans to begin domestic sales of the GV80 hybrid, with plans to introduce hybrid versions of the GV70 and other models in the first half of next year. Once production stabilizes, exports to North America and Europe are expected.
In the North American market, there has been significant demand for the Genesis hybrid since its development. Last year, 80% of Genesis's overseas sales (101,600 units) occurred in the U.S., indicating strong brand loyalty. An industry insider stated, "If the rapidly growing U.S. hybrid market, which is expanding by 20-30% annually, meets Genesis, which is growing at 10%, it could change the landscape of the U.S. luxury hybrid market, previously dominated by Lexus."
* This article has been translated by AI.
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