T-Plus, the budget mobile brand of Korea Cable Telecom (KCT), a subsidiary of Taekwang Group, announced on August 14 that it has launched a multilingual service on its website for foreign customers.
The service provides menu descriptions, banner texts, and activation procedures in over 10 languages, including English, Japanese, Chinese, and Vietnamese. Users can access the service by clicking a flag-shaped button on the website.
This allows foreign customers to check service information, including pricing plans, and complete the online activation process in their preferred language. T-Plus explained that it has been expanding related services since June due to an increase in new foreign customers.
To enhance brand recognition, T-Plus is also running advertisements on subway screen doors. The ads will be displayed in Korean and English at 100 locations across 14 major subway stations in Seoul, including City Hall, Seongsu, Sinsa, Apgujeong, Express Bus Terminal, Gwanghwamun, and Itaewon.
In light of the summer vacation season, T-Plus is offering discounts for family customers and has partnered with stores like Olive Young and Daiso for additional services. The customer service center aims to connect customers with representatives within an average of five minutes.
Lee Jae-seok, CEO of KCT, stated, "We are expanding customer touchpoints to ensure that a diverse range of customers, including foreign clients, can easily and conveniently access our communication services. We will continue to strengthen services for foreign customers and enhance our brand recognition."
Meanwhile, the number of foreign residents in South Korea is also on the rise. According to the Ministry of Justice, as of the end of June, there were 2,874,278 foreign residents in the country, a 5.2% increase compared to the same month last year. Among them, long-term residents, including registered foreigners and those with foreign nationality residing in Korea, accounted for 2,234,982, or 77.8% of the total.
* This article has been translated by AI.
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