As the regional real estate market shows mixed trends, large apartment complexes with established brands are recording new high prices across various areas. As market uncertainty increases, buyers are gravitating towards 'proven complexes' that offer relative stability.
According to the Ministry of Land, Infrastructure and Transport's real transaction disclosure system, the 99-square-meter unit at 'Daeyeon Hillstate Prugio' in Busan's Nam-gu was sold for 1.1 billion won on June 11, marking a new record. This is an increase of over 200 million won compared to the 890 million won transaction from June of last year.
In Cheongju, the 80-square-meter unit at 'Doosan We’ve Gwell City 2' was sold for 1.05 billion won in July. In Daegu's Suseong-gu, the 84-square-meter unit at 'Suseong Beomeo W' was sold for 1.81 billion won in the same month, setting a new record.
In May, the 100-square-meter unit at 'Yongji I-Park' in Changwon, Gyeongnam, was sold for 1.23 billion won. The 84-square-meter unit at 'Saetdeum 10 Complex The Sharp Hillstate' in Sejong was also sold for 959 million won, establishing a new high.
Industry experts cite residential satisfaction and asset security as key factors behind the preference for brand-name large complexes. These developments often see a significant influx of residents upon completion, leading to improvements in transportation, education, and commercial infrastructure. The landscaping and community facilities that reflect brand value also enhance the convenience of living.
From an asset value perspective, the advantages of large complexes are becoming more apparent. They often lead regional price trends during market upswings and demonstrate relatively high liquidity and price resilience during downturns.
In a polarized local sales and leasing market, apartments that combine size, brand, and competitive location are showing trends of both price stability and appreciation potential.
An industry insider noted, “As uncertainty in the real estate market grows, buyers are increasingly inclined to prefer more stable options. Nowadays, they are considering not just price comparisons but also location, brand, complex size, and the potential for value appreciation after moving in.”
Interest in the supply of brand-name large complexes is expected to continue in the second half of the year. In Geoje, Gyeongnam, 'Centrebill Asterium Geoje' will be launched, featuring 1,307 units across 10 buildings, with sizes ranging from 84 to 99 square meters, and contracts starting on August 24.
In Cheonan, Chungnam, Daewoo Engineering & Construction plans to launch 'Dujeong Station Prugio Grand Peak' in September, consisting of 1,438 units across 10 buildings, with sizes from 59 to 114 square meters.
In Gwangju, Jeonnam, the residential complex 'Champions City Phase 1' from the mega-project 'All New Champions City,' developed on the former Jeonbang and Ilshin Textile sites, is set to be launched in September. The project, constructed by Woosung Construction and Shin Young C&D, will feature 3,216 units across 12 buildings, with sizes ranging from 84 to 214 square meters.
* This article has been translated by AI.
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