As rising prices and a focus on health and value consumption converge, the food and restaurant industries are moving early to capture demand for Chuseok gifts this year. Companies are diversifying their offerings, which include health-oriented products like high-protein and low-sugar items, popular home meal replacements (HMR), and premium Hanwoo beef, while enhancing purchase benefits such as pre-order discounts and online exclusive products.
According to industry sources on August 19, Daesang Cheongjeongwon has launched 21 online exclusive Chuseok gift sets in collaboration with graphic artist Cha In-cheol. The sets feature versatile products such as canned ham, oils, seasonings, and sauces, all packaged with Cha's distinctive colors and drawings. These gift sets are available on major online platforms including Cheongjeongwon's Naver brand store, Gmarket, and Coupang. Some channels are also offering a chance to win reusable bags designed by Cha for customers who make purchases.
Dongwon F&B has introduced over 110 Chuseok gift sets focused on health. Reflecting increased interest in protein-rich foods, the company has expanded its tuna gift set offerings by about 20% compared to last year. New products include 'Protein 30,' which contains 30 grams of protein, and 'Low Sodium Yellowfin Tuna,' which has 70% less sodium. The sets also include items targeting health and low-sugar trends, such as avocado oil and allulose.
Products that leverage characters and celebrities are also notable. Dongwon F&B has launched the 'Dongwon Tuna Line Friends Edition,' featuring popular characters on the packaging, and is selling the 'BTS Jin Super Tuna Gift Set,' which includes a photo of BTS member Jin on the tuna can. The BTS Jin gift set sold over 40,000 units during last year's Chuseok and Seollal holidays.
BBQ has bundled popular home meal replacements (HMR) into its holiday gift offerings, capitalizing on strong online sales. The 'Dundun Set' includes five products such as consomme chicken breast, fried chicken, and oven-roasted chicken thighs. Other options include the 'Golden Han Sang Set,' which features soups, stews, and grilled items, and the 'Gamsamyeongga Set,' which contains a total of 13 products. The recently popular 'Oven-Roasted Chicken Thighs' are included in all three sets, which are designed for use as meals or snacks even after the holiday.
Premium gift offerings are also on the rise. Changgo43 has prepared eight types of Hanwoo gift sets, including 1++ grade sirloin, tenderloin, and striploin, as well as marinated short ribs and handmade jerky. The Hanwoo products are categorized into 'Masterpiece' and 'Premium' sets, which include sirloin, tenderloin, and striploin, and are available in two sizes: 1.8 kg and 900 g. This year, an early bird promotion has been introduced, offering a 10% discount for purchases of five or more gift sets until August 31. Customers who buy five or more grilling sets will also receive handmade Hanwoo jerky as a gift.
Olga Whole Foods is emphasizing organic, eco-friendly, and premium products. Their offerings include sets featuring organic extra virgin olive oil, organic rice from Jindo, antibiotic-free 1+ grade Hanwoo beef, and shiitake mushrooms. The olive oil is made from single varieties of Picual and Arbequina, cold-pressed within two hours of harvest. The sets also include more accessible gift options like granola, nuts, and traditional rice cakes. Customers who pre-order by September 3 can receive discounts of up to 40%.
* This article has been translated by AI.
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