The Korean Tourism Organization is showcasing the interactive exhibition 'K-Trip Lounge' on the fourth floor of Hiker Ground in Jung-gu, Seoul, until September 6.
This exhibition features audio guides narrated by K-pop artists, allowing visitors to explore popular domestic destinations such as Anbandegi in Gangneung, E-World in Daegu, and Hanok Village in Jeonju. Artists including N.Flying, P1Harmony, Ampersand One, pH-1, and actors Yoon Jong-seok, Lee Min-ki, and Lee Joo-seung will introduce tourist spots and Korean culture they have visited or recommend. Attendees can listen to the artists' stories through headsets while browsing their preferred travel destinations.
The exhibition space is themed around an 'airport' to give visitors a sense of embarking on a journey. Guests will start by receiving a passport and boarding pass at the onboarding photo wall, followed by experiences in the boarding pass zone, artist random call booth, and mirror selfie zone.
The core of the exhibition is centered on auditory experiences. Visitors can listen to the artists' recommendations while visually exploring the locations through strategically placed posts. Additionally, there are phone booths where guests can hear welcome messages from the artists, questionnaires for sharing personal travel stories, mirror photo zones, and an interactive installation where attendees can leave messages on wooden pieces to complete a 10-meter-long table.
This exhibition was planned in collaboration with 'Pavement,' a company selected as an early tourism venture last year. Pavement operates 'Selectrip,' an AI audio guide platform based on K-pop fandom. The Korean Tourism Organization plans to utilize Hiker Ground in an O2O (Offline to Online) manner, linking the recommended travel destinations showcased in the exhibition with the Selectrip platform to facilitate actual travel planning.
Yoon Seong-wook, head of the tourism promotion center's operations team, stated, "We aim to connect tourism demand by integrating K-content with travel experiences across various regions. We will continue to expand collaboration with diverse industries and tourism venture companies to discover new content that links K-content and tourism."
* This article has been translated by AI.
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