NCT 127's upcoming album "BLINGY" is set for release on Aug. 24 with nine tracks, including the title song of the same name.
The pop-up store, called "NEO LOST&FOUND CENTER," will open the following day and run through Sept. 1 in Seoul's hip district of Seongsu.
The store is inspired by the album's storyline, in which the group members appear as "fixers" operating in Seoul. Their agency said the venue will be designed as a lost-and-found office and the fixers' hideout, allowing visitors to experience the album's concept.
Visitors who fill out a request form at the store will be matched with one of the members through a "fixer ID card." Everyone entering the venue will also receive a poster featuring the group in character, while albums and special merchandise will be available for purchase.
Similar pop-up stores will later open in Bangkok, Shanghai and Tokyo.
AJP Takeaways
· NCT 127 will open a Seoul pop-up store for their seventh full-length album.
· "NEO LOST&FOUND CENTER" will run from Aug. 25 to Sept. 1 at Musinsa Empty Seongsu.
· The pop-up is based on the group's "fixers in Seoul" album concept.
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