Lotte Department Store Opens First Palace Store in South Korea at Lotte World Mall

Lotte Department Store is set to enhance its street fashion lineup at Lotte World Mall in Jamsil by introducing the first Palace store in South Korea, a high-end streetwear brand from the UK.
 
The store, measuring approximately 155 square meters, will open on the first floor of Lotte World Mall on the 22nd, making it the third Palace store in the country and the tenth globally. This marks the first time a South Korean retailer has brought Palace into its lineup.
 
Founded in 2009 in London by Lev Tanju and Gareth Skewis, Palace has built a unique brand identity rooted in skateboarding subculture.
 
The brand is known for its triangular 'Tri-Ferg' logo and offers a range of products including hoodies, t-shirts, and outerwear. Palace has expanded its reach beyond street fashion through collaborations with various global brands. The new store will feature a 'drop' method for showcasing products, gradually unveiling new items for the 2026 fall/winter season.
 
For this store, Lotte Department Store has prepared exclusive products in collaboration with Palace. The special collection will include 18 items such as hoodies, jackets, and hats, available only at the World Mall.
 
Additionally, two collaboration items with the Lotte World character Roti and one with Lori will be released. The exclusive collection features designs inspired by the Olympic rings, reflecting Seoul's Olympic heritage and the local character of the Jamsil area.
 
The opening of the Palace store is part of Lotte Department Store's ongoing strategy to strengthen its global street and premium fashion brand offerings at Lotte World Mall. In June, the store opened the first Human Made store in Korea, created by Japanese designer NIGO, on the first floor of the mall. Lotte has also introduced the first domestic store for Porter and launched a large brand center for Adidas, expanding its lineup of international fashion and sports brands.
 
Min Woo-ki, head of the New Generation Team at Lotte Department Store, stated, “This new store at World Mall will provide an opportunity for customers to experience Palace's unique products and culture up close, and we will continue to present differentiated brands and content that attract customer attention.”