NS Home Shopping has launched six new health supplement products under its wellness brand Nwelth and is expanding its sales channels both online and offline, as well as into international markets.
On August 20, NS Home Shopping announced the introduction of the new Nwelth products as part of its "National Health Project" series in collaboration with Dr. Yoon Bang-bu, a specialist in family medicine, who contributed to the formulation of the products.
The new offerings include the flagship product "Vitality Multi-Vita SHOT" and five value-oriented health supplements.
The Vitality Multi-Vita SHOT is a fizzy health supplement that can be mixed with water. It is designed with stick packs to provide essential nutrients for energy, vitality, bone health, antioxidant support, immune function, eye health, metabolism, and blood production all in one serving.
The five value-oriented products are: △ Blood Health Supercritical RTG Omega PLUS △ Memory Support Ginkgo PLUS △ Eye Health Lutein and Zeaxanthin PLUS △ Blood Pressure CoQ10 ACE PLUS △ Blood Sugar Banaba PLUS.
The six new products will be available for purchase starting August 24 in the "Nwelth Hall" on NS Mall. The Vitality Multi-Vita SHOT will also be featured in upcoming TV home shopping broadcasts.
NS Home Shopping is also expanding its offline sales network. The five value-oriented health supplements will be available in 124 Homeplus Express stores starting September 7. This collaboration aims to enhance consumer access by combining NS Home Shopping's product planning and sales capabilities with Homeplus Express's local store network.
Additionally, NS Home Shopping is set to enter the overseas market. Next month, it plans to sell Nwelth products through the Hong Kong-based distribution company Hanin Hong. Hanin Hong operates 28 directly managed stores across Hong Kong, offering fresh and processed foods as well as cosmetics through K-food distribution channels.
In March, NS Home Shopping signed a memorandum of understanding with Hanin Hong to expand the export of partner products to Hong Kong.
Lee Wan-hee, Executive Director of NS Home Shopping's Sales Division, stated, "We will strengthen the competitiveness of our health supplement private brand by expanding the Nwelth product line and establishing a sales foundation that encompasses online, offline, and international markets."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.